The secrets behind Envato’s success and what the founders would’ve done differently

The secret to Envato’s success lies in the tactics it used to attract its first 100 users, co-founders Cyan and Collis Ta’eed say.

In an AMA hosted by Blackbird Ventures, the Melbourne-based entrepreneurs described how they grew both sides of their two-sided digital marketplaces, as well as what they’d do differently if they had their time over again.

To make sure the supply met the demand in the early stages, Envato paid designers to put their work on the platform.