If entrepreneur Jo Burston was to ask Australians to do just one thing to encourage more female entrepreneurs it would be to forget words such as “can’t, won’t and don’t”.
“I would say to people who aren’t entrepreneurs, if someone talks to you about the idea of becoming an entrepreneur or having their own business, actually encourage them,” Burston told SmartCompany.
Burston says receiving encouragement from her first mentor and investor was the “trigger” for her own career.
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Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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