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The Lighter Side: The problem with most business growth metrics

“I just want to be able to say I have a million of something.” Sound familiar? Your boss doesn’t want you to “make up anything” but they would like the company’s metrics to look sexier. This week the team at Vooza poke some fun at just how misleading some commonly used business metrics can be. […]

Eloise Keating 19 December, 2014

The Lighter Side: The problem with most business growth metrics

“I just want to be able to say I have a million of something.” Sound familiar? Your boss doesn’t want you to “make up anything” but they would like the company’s metrics to look sexier.

This week the team at Vooza poke some fun at just how misleading some commonly used business metrics can be.

About the author

Eloise Keating

Editor

Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.