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Five tales of woe and what you can learn from them

The moral of this story is… Over the years that I’ve been writing for SmartCompany there have been plenty of tales of woe. Of organisations that, for any number of reasons, made the news for all the wrong reasons. But as with any tale there is always a moral to the story. So this […]

Michel Hogan 30 November, 2015

Five tales of woe and what you can learn from them

The moral of this story is…

Over the years that I’ve been writing for SmartCompany there have been plenty of tales of woe. Of organisations that, for any number of reasons, made the news for all the wrong reasons.

But as with any tale there is always a moral to the story. So this week I’ve picked five reoccurring tales so you can learn from the mistakes of others and hopefully avoid the same pitfalls.

So let’s get started.

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About the author

Michel Hogan

Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.