“Keeping it real” is part of the ethos at retailer Cotton On
Clothing retailer Cotton On has been forced to defend its directions to employees, after it was revealed Cotton On workers are required to follow a code of conduct that includes vague concepts of being “fun” and “keeping it real”.
According to reports in Fairfax, Cotton On employees potentially face “disciplinary action, which many include counselling, warnings, or instant dismissal” if they are found to be engaging in “unacceptable conduct”, including not following the retailer’s values of “fun, entrepreneurial, keeping it real, family, ethical and engaged”.
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Editor
Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
