The best dream ever

I’ve often woken up from a dream and in that hazy, woozy, post-dream state, I’ve been sure that the storyline of my dream was something worthy of a Hollywood blockbuster.

However, when I go to recount the storyline later on – it’s jumbled. It doesn’t make nearly as much sense. In fact, sometimes what I’ve thought was incredible in the wee hours of the morning seems darn pedestrian when I later try and make sense of it.

The same can be said for some business ideas I’ve had. What seems phenomenal at the time doesn’t hold up under later scrutiny. When I sit down to make an action plan and most importantly to define what would make that business idea stunning, unique and down right irresistible to a buying public, the idea just doesn’t stack up.

If you’re thinking of launching into business for yourself, the first thing I’d ask you is: “What is going to be special about your business?” Why will you be distinct enough to make your mark? To me, there’s no point launching into an endeavour without being able to succinctly and eloquently state why the public needs you.

So, dreary dream or Hollywood blockbuster – the choice is yours.

Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27, If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21. Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell andReallySold, which helps real estate agents stop writing boring, uninteresting ads.