The customer is always…

I don’t believe the customer is always right. Sometimes, we all know the customer can be a jackass.

But if they are less than “right”… you’ve got a few choices.

1. Keep the customer and find a way to work within their parameters without complaint.

2. Keep the customer on the grounds that they bend to your way of doing things “right”, explain your parameters and then leave the decision whether or not to stay up to them.

3. Ditch the customer.

You’ll note there was no option “4. Keep the customer, wish they did things your way but never communicate your requirements to them and then whine incessantly about what a jackass the customer is.”

The customer may not always be right, but you always have a decision as to whether that person is, in fact, your customer.

Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27, If I Can do it Anyone Can) and a passionate entrepreneur who started her first business at age 15 and opened her own real estate agency at 21. Now Kirsty does lots of fun things which you can read about here. Her favourite current projects are Elephant Property, a boutique property management agency, Baby Teresa, a baby clothing line that donates an outfit to a baby in need for each one they sell andReallySold, which helps real estate agents stop writing boring, uninteresting ads.