Think back to the last time you had an amazing experience as a customer — how did you feel after that experience? How many people did you tell? And did you repurchase or return?
Prioritising positive customer experiences is the key to customer retention and growth. After all, creating a great experience is what brings customers back.
But what makes a great experience? And what tools and platforms provide connected and useful and memorable experiences to your customers?
Following the success of the in-person events in October, SmartCompany senior tech reporter Tegan Jones will be joined by Rebecca Paterson, head of business optimisation and delivery, customer connect hubs at BNZ, Amy Childs, chief customer officer at Belong, and Douglas Park, senior solutions architect – cognitive CX at AWS to give insights on their customer experience journeys and show you how, too, can leverage CX tools to accelerate innovation in your business.
Guests
Tegan Jones
Senior Tech Reporter
SmartCompany
Becs Paterson
Head of Business Optimisation and Delivery, Customer Connect Hubs
BNZ
Amy Childs
Chief Customer Officer
Belong
Douglas Park
Senior Solutions Architect – Cognitive CX
Amazon Web Services
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