Meet the tech-savvy customer of the future

If you think we’re tech savvy now, wait until you meet the ‘future’ you.
You’ll no longer carry any cash, won’t drive yourself around and will be able to work from literally anywhere because everyone will be connected through telephonics.
And for the small business owner, that future is becoming reality – and fast.
Most of your customers and clients are already accustomed to on-demand retail, and if they can’t already, they’ll be able to get what they want, when they want. Here we look at the consumer of the future and how you can create loyal customers into 2037 and beyond.
A 2017 report called the Customer of the Future, researched and published by global creative consultancy Lippincott, anticipates the habits and needs of the average consumer of the future and how those needs can be met.
Based on two years researching the behaviour of thousands of consumers, early adopters and influencers across North America, Europe, Latin America, Asia and Africa, the report created an in-depth profile of the consumer of the future.
It predicted the average 25-year-old of the future will:
“This is not science fiction, nor is it even a particularly bold perspective on technological influence,” the report states.
“It’s a sketch of a not too distant future full of significant disruption. These technology changes won’t just change the customer experience, they’ll change how the world works — how people connect, create, escape, accomplish, work, unwind, understand, stand out, fit in, get smart, get well, get money and simply live.”
The report unearthed six fundamental shifts shaping the customer of the future, and offers businesses the following advice to help them stay on top of emerging trends.
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