Articles

It’s rare for small and midsize businesses (SMBs) to have the upper hand. So often, enterprises can more easily overcome the barriers – especially those around resources and financing – that can stop a small business in its tracks.

A world-class product or service is just the beginning, but without the right customers, even the best brands struggle to grow. To become a household name or the go-to favourite, the secret lies in building strong relationships between brands and customers.