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“Technology is not about breakthroughs”: Alysha Naples on what your startup can do to avoid creating just another “gadget”

When Henry Ford or Karl Benz were first developing the ideas that would spurn their businesses, they could never have imagined their cars would one day be filled with angry people stuck in traffic jams nearly everyday around the world. “This is an unintended consequence of a very well-intentioned technology,” according to Alysha Naples, former […]
Dinushi Dias
Dinushi Dias

When Henry Ford or Karl Benz were first developing the ideas that would spurn their businesses, they could never have imagined their cars would one day be filled with angry people stuck in traffic jams nearly everyday around the world.

“This is an unintended consequence of a very well-intentioned technology,” according to Alysha Naples, former senior director of user experience and interaction at Magic Leap in San Francisco.

Speaking at Melbourne creative tech conference Pause Fest on Wednesday, Naples called on entrepreneurs, tech developers and innovators to pause and seriously consider why they do what they do, and how their work will impact people and the world, not just today but long into the future.

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