I’m importing some designer fashion brands to sell online. What should I do about my returns policy?

I’m importing some designer fashion brands to sell online. What should I do about my returns policy? How can I keep customers onside but also ensure they don’t take me for a ride?

To run a successful online store it’s important to alleviate any fears that customers may have when purchasing online compared to a physical store – which is quite common with those who are new to online shopping.

The most commonly cited fear customers have is not being able to “try-before-you-buy” to see if the product is the desired one.