The advertising watchdog has dismissed concerns over a television advertisement for women’s sanitary products.
Several people wrote to the Advertising Standards Board recently to complain about Unicharm’s latest television commercial, describing the ad as “disgusting” and “offensive”.
The advertisement features a women confronted by her “period self”, who is distressed and irritable.
However, after using Unicharm’s ‘be fresh’ pads, the woman in the commercial is able to escape from her alter ego.
Several viewers took issue with the advertisement.
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Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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