In the aftermath of the ice bucket challenge clogging up news feeds everywhere, it’s interesting to consider just what it takes to send content viral.
In Wired, Darlena Cunha recalls how she managed to make one post spread across the world in ‘Want to Go Viral? It’ll Take a Lot More Work Than You Think’.
“The success itself was overnight,” Cunha writes.
“What people don’t realize though is that the luck of going viral was based on a mountain of hard work, on years of effort. There’s a frustrating truth to success in the internet age: in order for your work to reach an audience, someone with power has to give it a chance, and in order for someone in power to give it a chance, it has to have an audience.”
You’ve probably heard the statistic: Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them. Tara Sophia Mohr unpicks this well-worn statistic in the Harvard Business Review.
In ‘Why Women Don’t Apply for Jobs Unless They’re 100% Qualified’ Mohr reveals the results of a survey of over 1000 people that shows it isn’t lack of confidence which is holding women back.
And over at the BigCommerce blog Janessa Lantz outlines: “The 3 most important e-commerce benchmarks and how you can crush them”.
According to Lantz, customer reviews create a 74% increase in product conversion.
“But if you’re not already using customer reviews, don’t worry, you’re not alone,” Lantz says.
“A surprising 27% of the IR 500 doesn’t use customer reviews.”
Lantz crunches the numbers to bring you three similar insights.
Image credit: Flickr/quintanomedia
Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.
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