The Advertising Standards Bureau has upheld complaints against advertisements from Valvoline and Rexona on the grounds that the ads depict unsafe driving and bike use.
With cars ads topping the watchdog’s list of most complained about content in 2013, the regulator ruled that a Valvoline oil television ad, created by MJW, depicted unsafe driving practices while also encouraging burnouts and drifting.
The ad shows a driver who takes on a caveman-like appearance, becoming more hairy and dirty as the car gains speed and completes dangerous manoeuvres.
You've reached your article limit. Create a free account, or login to continue. Get our free newsletters in your inbox and extended article access by submitting your email.
Editor
Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
Comments