How to overcome the biggest objection of all? I’m not talking about price, I’m talking about incumbency. The ‘we’re fine with what we’ve got’ or what we’re doing as your customer swats you away, like an annoying little fly. To avoid the brush-off and get them engaged, there are specific phrases we need to use.
So, what can you do to get them to listen to you?
First, let’s talk about why people try to give you the brush off.
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Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
