It might be the race that stops a nation but it’s also an excuse for marketers to try to stand out from the crowd and win some punters’ cash.
This afternoon Australians will gather to find out which horse will take out this year’s Melbourne Cup and the $6.2 million in prize money up for grabs.
While most Melburnians and some Victorians are enjoying a public holiday – and others around the country lobby for a nationwide celebration – many in the business community are also capitalising on the lucrative event, which generated an additional $195 million in tourism spending in Victoria in 2014.
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Editor
Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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