Making sense of the Australia Unlimited logo debacle
Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.
Botched is the best word to describe the roll-out of the new Australia Unlimited logo, which ignited handwringing and rancour across media, government and design circles when it was released this week.
News organisations pounced and paraded it alongside the Australia Made logo as if one was replacing the other. It wasn’t, but the actual story wasn’t newsworthy.
A government body (note the Australian Government logo on the website) that proclaims itself as a gatekeeper of ‘our national brand’, decided it wanted a new logo — and paid millions of dollars for a spindly yellow blob that might, or might not be wattle.
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