LinkedIn may be the platform of choice for entrepreneurs and professionals looking to expand their networks, but with close to 500 million LinkedIn users globally, it can be hard to stand out from the crowd.
According to author and marketing specialist John Nemo, there’s an easy way to become more visible on LinkedIn—and it involves just one sentence.
As Nemo explains on his LinkedIn Riches blog, LinkedIn is effectively a business-to-business search engine and therefore in order for potential prospects and clients to find you, the headline of your profile—where most people list their current position—needs to be optimised for searches.
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Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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