Eight businesses that have taken Pokémon Go marketing to the next level

If you’ve been living under a rock recently, you may not have heard about the Pokémon Go phenomenon that is sweeping the globe. The app has more daily users than Twitter and Tinder, people have gotten fired over it, and Democratic presidential nominee Hilary Clinton has even spoken about it.

The game itself is fairly simple. Users are presented with a Google maps style layout of their surroundings, and can walk around their city to find and catch small creatures known as Pokémon.