Personal brand: The one thing you need to get sorted before any other marketing activities

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

You must get that in order before you start investing and diving into all other website, digital, PR, social media and marketing activities. Not doing so really compromises success and return on investment in the short and long term.

Everyone has a personal brand to leverage and it’s fundamental to reputation and growth.