Why the pandemic has made it more important than ever to tell your brand’s story
Brand storytelling is one way companies like Archie Rose have met the challenges of the COVID-19 pandemic.
COVID dramatically changed attitudes towards working from home. Many companies are saying they will never return to working in the office full-time and will have more employees choosing to work remotely. The global pandemic also resulted in a surge in online shopping.
Both of these outcomes, while bringing advantages, also create challenges, particularly around how to connect and engage with employees and customers.
One way some companies are rising to this challenge is through brand storytelling.
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