Behind the scenes in the life of a social media influencer: Meet Rachael Brook

The lives of YouTube and Instagram stars can often look glamorous, but behind the scenes of making it a full-time job are challenges few know about.

Rachael Brook’s transition from makeup artist to social media influencer was a steep learning curve.

“My biggest challenge, particularly from starting at a young age was learning to do what’s best for me as a person, as a brand, as a business, as a professional,” she said.

“Not everyone always has your best interests at heart.”