Millennials are on board with artificial intelligence-fuelled advertising: Report

Swedish furniture retailer Ikea recently asked its customers how they’d like an artificial intelligence enabled couch to interact with them. Along with votes for the couch to be humanlike and obedient, 51% of respondents said they would like the couch to collect data on them to improve experiences.

This sentiment has been echoed further in a report by marketing platform Rocket Fuel on Consumer Perceptions of AI, which shows nearly two thirds of millennials believe the use of artificial intelligence to further personalise advertising offerings is beneficial, reports B&T.