Brand is not an add-on

There is no need to tack the word “brand” onto everything that moves.

When talking about recognition of a company or it’s logo, there is no need to say “brand recognition”, as if it were different to recognition of the company. It’s not.

When talking about a company name, there is no need to say “brand name”, as if it were different to the name of the company (or product or service). It’s not.

It’s redundant when used in this way, unless you think that brand is an add-on, something different that needs to be called out. I don’t and it isn’t.

See you next week.