Google remarketing

I’m in Sydney at the Search Marketing Expo this week so this will be a short, sharp post and I’ll share some gems from the conference next week.

For now I want to share a webinar Google presented to us last week about their new AdWords marketing system, called “remarketing”.

So what’s remarketing and what on earth does it mean?

Well basically, it’s behavioural marketing on steroids, which means in practical terms to you as an advertiser that you’ll be able follow people around and show your ads to them after they’ve visited your website.

Even more interestingly, you can tailor your advertising message to people that left from a certain page on your site.

Example?

If someone leaves a shopping checkout process from a certain page, such as the “provide your credit card details” page, then you can create a Google Ad to message those people to encourage them to complete the purchase, such as “Get a 20% discount with this promocode, secure shopping, order from yourcompany now!”. You can follow those people around all over the Google content network.

Notwithstanding the broad privacy concerns from consumers, Google says there is no personal identifiable information being collected.

The way it works is pretty simple from an advertiser’s perspective, you just need to activate the system in your Google AdWords account then grab the code snippets and tag various pages on your site.

Those who have been testing the system in Beta have reported very high conversion rates.

If you’re keen to learn more click here.

For more Online Sales expert advice, click here.

Chris Thomas heads up Reseo, a search engine optimisation  company which specialises in creating and maintaining Google AdWords campaigns and Search Engine Optimisation campaigns for a range of corporate clients.