Ford – a strong social media personality

I am a BIG lover of the Ford brand. What they are doing on the social media space simply raises my heart rate above 100BPM! While GM and Chrysler are following a more traditional brand voice, Ford are truly reaping the rewards through their social media strategy.

Recently, Scott Monty (head of social media for Ford Motor Company) gave a talk on social media marketing at OMMA Global New York.

Scott and his team have really taken onboard all the human aspects that assist a social media strategy to propel forwards, injecting this into the big brand. Quite simply, they have seized as many opportunities out there on the web to engage and interact. The difference being that real, passionate people interact with you as opposed to auto responders and plain speak marketing messages.

Soak up the presentation Scott gave at the end of this post, I trust it will get your brain stems tingling!

The presentation is jam packed full of Fords social media experience. The strategy is extremely simple and focused on making the company human – the key on this space. They have executed it with passion and creativity – the two hot ingredients when releasing a social media strategy, and haven’t they done well.

It runs through some of Fords best social media campaigns. It also highlights that the strategy is only one element, you need to bring the strategy to life by engaging and interacting with your customers, adding value all the time.

Due to Fords authentic, real marketing and community building efforts through social media, they have also gained some hefty media attention in traditional media avenues. TV and print are now lapping up Fords social media efforts, assisting them to release a powerful story to share offline – this is a win/win for Ford, building the brand to an all time high.

So come on then, am I the only on raving on about this wonder brand? What have you got to say?

Sam Mutimer is a creative Web 2.0 strategist, speaker and social media marketer based at the ever-developing Thinktank Media. Sam has experience in the latest strategies and functionalities within the Web 2.0 world.