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“The best earbuds in the world”: Inside Nura’s Melbourne HQ before the launch of its latest, greatest audio product

Melbourne startup Nura has unveiled the NuraTrue Pro wireless earphones and SmartCompany’s David Adams was one of the first people outside the company to sample the pioneering technology.
David Adams
David Adams
Nura earphones NuraTrue Pro
Source: Supplied

What would you listen to if you were handed the best earbuds in the world”?

It’s a question I asked myself one brisk afternoon in June, as I boarded a tram to the Brunswick headquarters of audio innovators Nura.

I was heading northside to test Nura’s new flagship product, the NuraTrue Pro, a set of earphones founder Luke Campbell would describe as the company’s most significant achievement to date.

That afternoon, I would use an extremely good pair of wireless earphones.

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