Burger chain Grill’d unveils first Victorian drive-thru

Aussie burger brand Grill’d is set to open its first Victorian drive-thru outlet, just over a year after opening its first drive-thru location in Brisbane.

The new Chadstone drive-thru restaurant will officially open this Saturday, August 3. 

It is part of a larger five-year growth strategy for the business, which will see Grill’d aim to open 30 new restaurants per year, with an ultimate goal of having 300 sites nationally by 2029. 

Of the next 50 restaurants the brand opens, half will have drive-thru facilities.

Grill’d chief marketing officer Julian Dunne says the entire Grill’d team has worked hard for this project and is pumped to see it go live.

“We can’t wait to be part of the Monash and surrounding communities and deliver our delicious healthy burgers in a super convenient way,” he says.

Grill’d currently has 53 restaurants across Victoria, with 49 locations in Melbourne and four in regional areas.

Nationally, the burger chain has 172 restaurants and more than 4,000 employees.

Dunne told SmartCompany Chadstone was the perfect choice for the brand’s second drive-thru location. 

“Melbourne was where we opened our first restaurant in Hawthorn 20 years ago, so the city and surrounds will always hold a special place in the heart of the brand,” he says. 

“Chadstone is a thriving community, with locals frequently visiting Australia’s largest shopping centre nearby and looking for healthy, convenient food post a shop or on their way home from work.”

Grill’d customers have been asking for more drive-thru locations, says Dunne. 

“Grill’d is going from strength to strength across our Melbourne restaurants as we continue to re-invest in the industry, creating delicious healthy burgers, with premium local ingredients made with love.”

When asked about how Grill’d will continue to grow and expand in the current economy, Dunne says the chain will put customers at the heart of everything it does. 

“Adding new products to our menu, offering value-driven options to our audience segments and continuing to drive convenience and speed but never sacrificing quality of product or experience, and driving significant improved digital UX and transactions (via our app and website),” he says.

“We will continue to provide great value offerings and new healthy delicious products. 

“We are also continuing to offer greater convenience, faster burger times, and more high-profile drive-thru restaurants.”

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