YOUR SAY: How to create a viral video that hits your target

Every business wants to get noticed and posting a video to YouTube is one way to go about it.

But going ‘viral’ is not as important as getting the right eyeballs watching your video. Think about who you want your audience to be and make a video that will get shared by that audience – do that successfully and the viral bit will come soon enough.

Vicki Bobotis is the executive producer of Video Works Production, specialists in corporate online video production.