Women’s fashion retailer Brown Sugar needs saving a second time as owner placed in administration

Women’s fashion retailer Brown Sugar is in trouble once again, just two years after the fashion brand first collapsed, with the company’s owner now being placed in administration. Brand Directions confirmed with SmartCompany this morning the business, which purchased Brown Sugar out of administration back in 2011, has now been placed in administration itself. Brand […]

Yolanda Redrup 02 April, 2013

Women’s fashion retailer Brown Sugar is in trouble once again, just two years after the fashion brand first collapsed, with the company’s owner now being placed in administration.

Brand Directions confirmed with SmartCompany this morning the business, which purchased Brown Sugar out of administration back in 2011, has now been placed in administration itself.

Brand Directions director Winfred Fan told SmartCompany the women’s fashion chain has been placed in administration, although stores continue to trade, saying it’s “business as usual”.