The story goes that when Dan Migala, the Chicago-based founder of the sports marketers’ bible The Migala Report, visited his first T20 international, he was introduced in the MCG rooms to Ricky Ponting.
“And what do you do?” Migala asked Punter. “Are you a trainer or a coach with the team?”
“Ah, actually I’m the captain, mate.”
The anecdote is instructive and not because Migala, the Ponting of his field, comes out as naïve. After all, how many Chicago Cubs can you name?
It’s instructive because Migala was – a modern Connecticut Yankee in King Arthur’s Court – in the inner sanctum of what has until the recent past been the country’s most traditional sport.
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