Australian e-commerce player the Catch Group, the company behind Catch of the Day and Scoopon, has launched its latest digital venture, hoping to take a further slice out of the online market.
YumTable allows diners to eat out at fine-dining restaurants at a discounted price, complementing the company’s take-away ordering website, EatNow.
In June, Catch Group also launched into the homewares space and operations manager Levi Aron says there’s no slowing down for the company.
“There is always more exciting things happening, but we’re very careful with what we choose,” says Aron.
The company has been playing with the idea of YumTable for a while, according to Aron, waiting for the right time to launch the new offering.
He says EatNow has been a great success story for the group and it couldn’t look past the opportunity to complement a take-away service with a dine-in service.
“We wanted to capture the other side of market,” he says.
But he says the new venture has as its own merits as a “standalone” business.
Aron says the site will not be a deals website like some of Catch’s other offerings and will provide something more consistent for consumers and restaurants.
“This is a consistent offering throughout the year, which is quite different from anything else around.”
Aron says the company will continue to further expand its offering and is often approached by “people with different ideas.”
“We want to choose the options we believe are right for the consumer and the retailer and for us.”
The group sells on average one item every second.
Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.
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