THE LIGHTER SIDE: Bodyform Maxi Pads responds to a Facebook rant

After a comedic rant on Bodyform Maxi Pads’ Facebook page went viral on Oct. 8th, the US-based sanitary napkin company has responded with a YouTube video. The company created a fictional CEO who apologised to the poster, Richard Neill, after reading his rant against the company’s “deceptive” sanitary napkin commercials. The faux-CEO, Caroline Williams, was […]

Cara Waters 18 October, 2012

After a comedic rant on Bodyform Maxi Pads’ Facebook page went viral on Oct. 8th, the US-based sanitary napkin company has responded with a YouTube video.

The company created a fictional CEO who apologised to the poster, Richard Neill, after reading his rant against the company’s “deceptive” sanitary napkin commercials.

The faux-CEO, Caroline Williams, was ironically apologetic.

“We lied to you, Richard. And I want to say sorry…. in the past, we tried to be more honest with our approach,” says Williams.

{qtube vid:=Bpy75q2DDow}

About the author

Cara Waters

Cara Waters is a former SmartCompany editor. Previously, Cara was a senior reporter for the Financial Times’ website and worked for The Sunday Times in London.