Multimillionaire Quinn family reveal why they bought Darrell Lea

Queensland’s Quinn family have revealed why they bought Darrell Lea, after the confectionery and chocolate maker’s administrators announced plans to close the brand’s remaining 27 retail stores and make 418 employees redundant.

Tony and Christina Quinn are the owners of the chilled pet food producer VIP Pet Foods and are well known for their involvement in Australian motor racing.

They are on the BRW Rich List, which estimates the couple’s wealth at around $350 million.

A spokesperson for the Quinn family told SmartCompany the price paid for Darrell Lea was confidential but that the Quinns were attracted by the opportunity to buy an iconic Australian brand.