With a new private equity investor on board, and big changes to its business model and product range in the pipeline, the challenges facing chicken franchise Lenard’s are far from poultry. By MIKE PRESTON
By Mike Preston
With a new private equity investor on board, and big changes to its business model and product range in the pipeline, the challenges facing chicken franchise Lenard’s are far from paltry.
The name Lenard’s is synonymous with chicken, but if chief executive Bruce Myers has his way the humble chook could soon be just one part of the company’s battery of meat products.
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