Bruce Poon Tip is the founder and managing director of G Adventures, one of the largest adventure travel companies in the world.
Recently G Adventures managed to win a grant from the Inter-American Development Bank to create tours in impoverished areas and lift economic standards. But to get the loan, his company had to go through two years of scrutiny over the companyโs culture. He spoke to SmartCompany about the grant, and the experience of having his companyโs iconic culture investigated.
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