Buy From the Bush delivers $5 million to regional small business, and two crises later, they’re still feeling the love

The Buy From the Bush campaign, first launched to support business in drought-stricken regional Australia, has delivered $5 million in revenues to SMEs. And, a bushfire crisis and a pandemic later, those business owners are still feeling the positive effects.

The Facebook and Instagram campaigns, first launched by Grace Brennan in October last year, encourage people in metropolitan areas to support, and purchase from, rural and regional businesses.

The campaigns went live in October and immediately gained traction.