Leading online retailer DealsDirect has acquired smaller rival Dinosaur Deals in a move that may herald the beginning of consolidation in Australia’s online retail sector.
Dinosaur Deals, which claims a customer base of around 100,000, has effectively ceased to exist, with its site already redirected to the DealsDirect site.
Details of the price paid by DealsDirect co-founders Paul Greenberg and Michael Rosenbaum have not been revealed, although Dinosaur Deals co-founder Jonathan Bass said in a statement that he was “satisfied with the terms of the deal”.
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James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
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