Serial entrepreneurs Gabby and Hezi Leibovich have partnered with young co-founders to launch Fingertip, a new startup competing against Linktree in the multi-billion digital landing page industry.
Fingertip is billed as a miniature website, business card, and social media link-out service merged into one digital platform.
Users can add contact details, Spotify playlists, Instagram feeds, and e-commerce product links to their page, among other customisable content blocks.
It is the creation of co-founders Oliver Hoffman, whose resume includes stints at Klarna and L’Oréal; Matthew Blode, a former senior software engineer at Mr Yum; and the Leibovich brothers, the prolific entrepreneurs behind Catch of the Day, Scoopon, and Menulog.
While Fingertip appears to emulate the old-school appeal of MySpace, it has burst on the scene as a clear competitor to Linktree, the Australian link-in-bio innovator that attained a unicorn valuation in 2022.
Linktree itself grew from a simple social media link-out service to a full ecosystem of customisable landing pages and social commerce plug-ins.
However, Fingertip’s founding team suggests it offers new levels of functionality for businesses, entrepreneurs, and professionals.
Reflecting on the brothers’ early successes in the food delivery and online sales sectors, Gabby Leibovich said the digital landing page industry is still young.
“I think that we’re onto something very special here with Fingertip,” he told SmartCompany on Thursday.
Early product demonstrations purportedly earned comparisons to existing services like website creator Wix, graphic design powerhouse Canva, and Linktree.
“Some will call it an amalgamation of a bunch of current businesses,” Leibovich said.
But the combination of features contained in Fingertip — and the sheer scale of the platforms that inspired it — is only good news to the founding team.
“I’m happy to say that all those businesses are worth billions, if not tens of billions of dollars,” he said.
Regarding its most immediate comparison, Leibovich did not shy from Fingertip’s upfront similarities to Linktree.
“It gives me a lot of pride to be compared to businesses like that, that have been around for seven or eight years and done tremendously well,” he said.
However, Leibovich positioned his offering as one tailored to “the masses”, as opposed to what he sees as Linktree’s focus on influencers, celebrities, and established brands.
“We’re playing in a very big market with some serious people around us, and serious businesses that are quite similar… but we enjoy being the underdog,” he said.
Despite his track record and a billion dollars in combined exits, Leibovich said the brothers acknowledged what they didn’t know when partnering with Hoffman and Blode.
“We truly believe that I don’t know all the answers,” he said.
“My brother doesn’t know what the answer is.
“We’re both around the age of 50. And let’s be honest, the market that we are targeting is most likely a lot younger than that.”
Fingertip’s younger co-founders are “super hungry, super energetic,” he added.
Leibovich did not disclose how much capital has been injected into the startup but confirmed all funding to establish Fingertip has come from within the group to date.
The founding team expects VC interest in the coming weeks.
The platform, which has spent a year in development, currently offers free sign-ups until May 31, but Leibovich expects premium pricing tiers to commence sometime after.
Senior Business Journalist
Focused on the small business sector, David’s work covers the political, regulatory, and economic issues facing Australian entrepreneurs. Prior to joining SmartCompany, he was a reporter for Business Insider Australia. You can follow him on LinkedIn.
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