Three65 Underwear founder Will Strange tells: Why I didn’t go through with my Shark Tank deal and ended up selling my business

By William Strange

Back in 2013 I decided to start a business selling underwear to Australian males via a subscription service. Subscription was a business model that I really liked, with the ability to acquire a customer and keep them as a customer.

The business was a very simple one and I knew I was not the first to invent the wheel, but it had a twist.

Almost two years into running Three65, I was invited to pitch on Channel 10’s Shark Tank.