The biggest trend to come out of the eCommerce world in the last 12 months has been the rise of US group buying website Groupon, and its army of imitators, including more than a dozen in Australia.
As Patrick Stafford wrote in his brilliant exploration of the Australian group buying sector, the rise of these sites – the first of which launched in April – has something of a bubble feel to it.
When everybody rushes to do the same thing, and big companies start investing big money to do it, it can be a recipe for trouble.
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James was the editor and publisher of SmartCompany and LeadingCompany for five years. He is now the Australian Financial Review‘s companies & markets editor, and a former BRW editor.
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