Thursday 6 December

The ‘lean’ start-up method has been lauded as the ideal way to get a new venture off the ground cheaply and quickly. But is it all it’s cracked up to be? A prominent US investor says that starting lean forgoes vital marketing support and gives entrepreneurs an excuse to “give up”. We dig deeper into […]

Oliver Milman 05 December, 2012

The ‘lean’ start-up method has been lauded as the ideal way to get a new venture off the ground cheaply and quickly.

But is it all it’s cracked up to be? A prominent US investor says that starting lean forgoes vital marketing support and gives entrepreneurs an excuse to “give up”. We dig deeper into his arguments today.

There’s also some top tips for time-strapped soloists, we profile a US-based Aussie who is looking to shake up recruitment by showcasing reviews of employers and digital marketer Scott Robinson talks through how to make your website tablet-friendly.