“Where does the individual end and the organisation start?”
A version of this question was asked last week by a group working on a new business, and there’s nothing like a good question to get my thoughts churning.
I’ll start with the individual. Everyone has a brand, even if you’ve never thought of it that way. You make choices every day. Those choices are guided by things you believe and what you care about. The result of those choices is your brand.
You've reached your article limit. Create a free account, or login to continue. Get our free newsletters in your inbox and extended article access by submitting your email.
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Comments