The majority of new independent business owners and franchisees rely on their “gut feel” when setting up or buying their business and close to half of these business operators are not familiar with the term “due diligence”, according to research undertaken by Griffith University’s Asia-Pacific Centre for Franchising Excellence.
Just over 600 current and former franchisees and independent small business owners were surveyed as part of the research, which forms phase two of a larger study into due diligence conducted by the centre and researchers from the University of New South Wales, and supported by CPA Australia.
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Eloise is an experienced business journalist and editor, who has held senior editorial roles at SmartCompany since 2014. Prior to joining SmartCompany, Eloise was news editor at Books+Publishing, the trade press for the Australian book industry. Eloise has degrees in media and communications, marketing and business management, and political science. You can follow her on LinkedIn, and Twitter at @ellykeating.
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