The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a “world-first” trademark solution to make it easier for businesses and entrepreneurs to protect their logos and brands.
Craig Laundy, assistant minister for industry, innovation and science, launched the Australian Trade Mark Search at Melbourne’s Pause Fest on Friday.
“IP Australia is focused on using world-leading technology to make intellectual property information easily accessible to all Australians,” Laundy said.
“The agency’s aim is to provide small businesses and entrepreneurs with a simpler trademark search experience that gives them faster results.
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Dinushi Dias is a freelance journalist and a former StartupSmart reporter and multimedia content producer. She is the co-founder of Melbourne-based production house Dinushi & Power.
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