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Franchise Council brings US accreditation program to Australia

The Franchise Council of Australia has partnered with a US organisation to launch a professional accreditation program, described as a โ€œmustโ€ for franchisors, franchisees and suppliers. The FCA, in association with the Institute of Certified Franchise Executives (ICFE), has launched the Certified Franchise Executive program for its members. The mission of the ICFE is to […]
Michelle Hammond

The Franchise Council of Australia has partnered with a US organisation to launch a professional accreditation program, described as a โ€œmustโ€ for franchisors, franchisees and suppliers.Read More

The FCA, in association with the Institute of Certified Franchise Executives (ICFE), has launched the Certified Franchise Executive program for its members.

The mission of the ICFE is to enhance professional standards in franchising by certifying the highest standards of quality training and education.

According to the FCA, the CFE program is the only internationally recognised professional accreditation program for franchise executives.

It offers existing and aspiring franchising professionals and franchise entrepreneurs the opportunity to reach a recognised standard of excellence within the franchising community.

The structure of the program โ€“ which is already used in North America, Europe and Asia โ€“ has been customised for Australian candidates.

It will include core education units from FCA suppliers along with international online curriculum units, and credit for sector experience and participation.

According to FCA chairman Michael Paul, Australiaโ€™s vibrant franchising sector can only benefit from such a program.

โ€œThis is a great opportunity to enhance what are already high standards in franchising and is a fit with the FCA mantra of constantly looking for ways to improve business performance,โ€ he says.

โ€œWe see education as a critical element in lifting standards across the board.โ€

FCA deputy chair Stephen Giles believes the program is a โ€œmustโ€ for industry players, including franchisors, franchisees and suppliers.

โ€œTo me, itโ€™s an absolutely essential plank in any advisorโ€™s platform for quality service delivery to franchise businesses,โ€ he says.

โ€œIโ€™ve seen this program from the franchisor and supplier perspective, and I know itโ€™s the best program we could bring into the Australian market.โ€

The CFE designation will be presented at the FCAโ€™s National Franchise Convention to candidates who meet all the requirements and are approved by the ICFE board of governors.

The FCA isnโ€™t the only organisation ramping up its efforts with regard to education.

The Australian Retailers Association is calling for expressions of interest from existing and aspiring retailers who want to complete diploma and certificate courses in retail management.

ARA Retail Institute courses include a diploma of retail management, a diploma of retail management (multichannel) and Certificate 4 in retail management.

According to ARA executive director Russell Zimmerman, the courses are โ€œat the forefrontโ€ of education and training in retail.

โ€œThe retail sector is facing a myriad of challenges and changes; knowledge is paramount to the industryโ€™s future success, and ability to innovate and grow,โ€ Zimmerman says.

This article first appeared on StartupSmart.

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