Founder of waiter-less fresh food bar Hey Zeus on robots and customer service

The humble Apple store might not automatically conjure images of fresh food, but Newcastle entrepreneur Jacob Beye’s recently-launched salad bar Hey Zeus owes a lot to the famous tech hubs.

The American expat and marketing professional launched the self-serve fast food bar, which is named after his dog and allows punters to place their orders via screens and pick up food via a conveyer belt, after years working on Apple’s store floor and in customer service training roles.

Beye wanted to create a business that sold local, fresh food, that had an eye on customer service and integrated technology well.