Eventbrite chief executive Julia Hartz: Why startups should pitch their project like a TV show

Chief executive of billion-dollar ticketing platform Eventbrite, Julia Hartz, says startup founders need only look to reality TV show Jackass when honing the perfect pitch.

Before co-founding Eventbrite with husband Kevin Hartz in 2006, Hartz started her career in series co-ordination for MTV, and says whether you’re pitching a TV show or a new business venture, the principles remain the same.

“The best pitches we had were the ones where they had shot a pilot, for instance, a show called Jackass on MTV.