We’ve arrived at the end of the year and I thought I’d recap my articles from 2016 so you have an easy, one-stop-shop reference. Seeing all of them together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.
How to develop empathy (most important)
Why do we make life hard for ourselves?
Are you spinning plates while the Titanic sinks?
Behavioural economics has a sticky date problem (my favourite)
How to make it obvious in foresight
Top 10 behavioural influences (most thank-yous)
Inside the Coke bubble: lessons on how to influence behaviour
Why asking isn’t enough if you want answers (share this with anyone who thinks they already have their bases covered … they don’t!)
How you ask is as important as what you ask
One green bottle…Turns out it should have been amber
Two techniques to address customer apathy
Hidden reasons why your customers aren’t buying
Anticipation: There’s value in making customers wait
Four things this airline does to influence customers
The ultimate heads-up on getting messages right
Why providing certainty is a big deal
Lose weight by taking a picture? Tangibility’s role in behavioural influence.
How smells, sounds and spaces influence what people do
Acoustic encoding and other tricks to get into your customer’s brain
Does your business have Resting B!*ch Face?
Ditch loyalty. Build for habits (most liked)
How to build better loyalty programs
Salvaging the sale when your stakeholder leaves
Disconnecting the pain of payment
Four easy behavioural techniques to apply to your pricing
Lessons from a real-life behavioural experiment (no-tip restaurants)
Using your returns policy to drive sales ( a common client concern)
Why this sign sucks if you are waiting for a train (very popular)
Pre-peeled oranges are not nuts
The point of pain to influence behaviour (most read)
Asking customers for a favour can improve your conversion
5 ways to ensure you influence customer choices
Theft from self-service checkouts and what it means for your business
How a leading online retailer influences customer behaviour
What a fence-less gate means for website design
Can sharing goals really reduce the likelihood you’ll complete them?
There’s comfort in not risking success (most personal)
Having a plan might mean planning to fail
Circuit breakers to re-set habits
Using charity challenges to change habits
Two ways to fast track habit change
Thank you for your interest in the application of behavioural science to everyday business and personal issues, and I look forward to sharing more with you in 2017. If you have any feedback, ideas or questions please share them with me via bri@peoplepatterns.com.au.
Bri Williams deletes all buying hesitation and maximises every dollar of your marketing spend by applying behavioural economics to the patterns of buying behaviour. More at www.briwilliams.com.au.
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
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